My Background
Profile
Purpose-driven marketing leader with 10+ years of experience driving growth for health, wellness, and tech brands. Expert in translating business goals into full-funnel marketing strategies that increase acquisition, engagement, and revenue. Adept
at leading high-performing teams, launching new products, and scaling integrated campaigns that deliver measurable business impact. Recognized for setting vision, shaping brand narratives, and guiding cross-functional alignment in complex,
regulated environments.
Experience
Abbreviated; reach out for full CV
2021-2026
AbleTo
(an Optum company)
Senior Marketing Manager
Owned the consumer marketing strategy and roadmap across the digital mental health portfolio, leading B2B2C and D2C initiatives that drove acquisition and engagement while aligning cross-functional teams around key growth priorities.
2018-2021
Biolumina
Marketing Lead
Led marketing for Novartis, Halozyme, and Arcus, managing $8M+ budgets and executing integrated brand
campaigns and product launches across digital, social, video, print, and OOH.
2017-2018
BGB Group
Client Marketing Partner
Served as agency marketing lead for Biogen, Sanofi, and Jazz Pharmaceuticals, driving client relationships,
integrated campaign strategies, market research, and brand initiatives.
2014-2017
McCann Health
Senior Account Executive
Led brand strategy and multi-channel marketing for Bayer’s women’s health portfolio and Alexion Pharmaceuticals, driving provider and patient engagement and guiding spend allocation while leveraging competitive and consumer insights.