What I Do
Strategic Positioning & Messaging
I develop consumer-facing messaging and value propositions across products and at the brand level, grounding strategy in research, behavioral insight, and business objectives. From launch narratives to lifecycle communications, I create clarity that builds trust and drives adoption.
B2B2C & Consumer Growth Strategy
I build integrated growth engines across both direct-to-consumer and enterprise-enabled models, aligning health plans, employers, and partners with meaningful end-user engagement. By balancing business objectives with consumer behavior, and connecting brand, lifecycle marketing, and channel optimization, I drive enrollment, conversion, retention, and measurable revenue impact.
Product Marketing & Lifecycle Growth
I partner cross-functionally to launch and scale products with cohesion and clarity. From onboarding strategy to feature adoption, I align product, sales, and marketing around a unified narrative that supports sustained engagement and retention.
Insight-Led Brand & Integrated Campaigns
I lead multi-channel campaigns rooted in cultural and consumer insight, especially in trust-sensitive industries like health and wellness. By blending storytelling with strategic rigor, I help brands inspire action and deepen engagement.
Performance Analysis & Strategic Insights
I translate marketing performance into executive-level insights. Through comprehensive reporting tied directly to business and campaign goals, I identify opportunities for optimization, at both the marketing level and across the broader organization, enabling smarter prioritization and stronger cross-functional alignment.
Hello, I’m Kara!
Here to build marketing that drives meaningful growth
I’m a strategic marketing leader with over a decade of experience growing health and wellness brands. I bring together brand, product, and performance to create integrated, insight-driven marketing that works across both consumer and B2B2C ecosystems. From shaping positioning and value propositions to driving enrollment and revenue, I focus on building systems that scale. I balance business priorities with real human behavior to create marketing that connects emotionally and delivers measurable impact. I value authenticity, lead with empathy, and believe the best results come from strong teams doing meaningful work together.
